By Blane McCullough
Steady, purposeful, unstoppable, these are just a few words that are associated with being relentless. With the amount of media and retail companies competing for views, follows, and dollars, one easy way to remove yourself from the competition is to not offer what others do, and I don’t mean discounts and special deals for rewards members, while all of these may be viable business practices, What I’m talking about is content.
As we close a decade we can look back and reflect or review if we will, on how much the social media landscape has grown. According to emarketer, a leading digital research company social media use has tripled in the past decade and has no signs of slowing down. Social media is here to stay for the foreseeable future, the question now is, how do you make a plan in 2020 to take advantage of the rise within the next decade.
My advice is you should become relentless when it comes to the media you post. Make a steady plan that you can stick to and post regularly. Make content that is purposeful by speaking directly to your target audience and making connection with them. Finally be unstoppable, its not about how many followers or subscribers you have its about meeting your companies marketing goals and building your brands recognition and message. If you can do these three things you will be relentless in 2020.
Godspeed in all your en devours, if there is anything we can do as it pertains to media let us know we are here to help.